The retired boxer’s foray into the cannabis market in New York is a test of how far a celebrity can carry a brand.

https://www.nytimes.com/2024/01/16/nyregion/mike-tyson-weed-cannabis-nyc.html?smid=nytcore-ios-share&referringSource=articleShare

I’m not a fan of celebrity backed brands. I don’t think there is a celebrity backed brand I feel stands out on its own merits of quality products, but I understand how it has developed. But I am a fan of NY so any news in that market makes me curious. NY will make legal cannabis ubiquitous one day, so I look forward to when it rolls out well.