Frankly I never heard of Berner until I entered this space. I never listened to his music. And being from Texas, while I liked genetics, I wasn’t a hound for it or current on it always. I just wanted good weed growing up. But this guy has been on the cover of Forbes and now in the New York Times. All based on the franchise model. He has moved the space forward in that regard. Will it one day go the way of MedMen with a $0.00 share price? Who knows. Who cares. Berner is one of the few in this space who has succeeded in building a brand that all suppliers want to sell to and most shops want on their shelves. More power to you.