Frankly its like watching an oil tanker slowly crash into port. So wild to think just 5 years ago they were the top of the space, then two years ago they were coming back, and now their stock is listed at $0.00 a share and all that brand equity is now just gone. Some of my first contacts in the industry came from there. And some of the most notorious examples of bad leadership behavior came from there as well. It seems its at a stage where it needs to just be sold for parts and that even the brand is unsalvageable. TBD there. Sad for all the good industry folk who learned and grew there. One thing is for certain, this industry will continue on regardless. No one brand or company is that important, though many will want you to believe so. C’est la vie and adieu.

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